The COVID-19 worldwide epidemic affected us all, leaving us at times isolated and reliant on social media to connect with others and engage in social interaction. The most recent data, according to Hootsuite, indicates that the number of people using social media increased by more than half a billion over the past 12 months. This works out to almost 13 new users being added every second. The influence of social media marketing increased along with the audience.

Companies are learning to use these social media platforms as digital marketing tools to reach potential customers and connect with existing customers in real time at any time as more people than ever before the shop and interact online.

What exactly is social media marketing?

Prior to beginning,